market trends: a practical guide for buyers and sellers

Risk and protection

Use three completed sales of the same reference, in the same size and condition, then adjust for what is included in the box. Write down the reasoning behind a number. It makes negotiation calmer and prevents drifting during a long conversation. Photographs and documentation carry real weight: original case, cloth and receipt shift both price and speed of sale.

Doing it on FRAMEO

Keep tracking numbers and shipping receipts; in a dispute they are the only evidence of how and when a piece travelled. Protection works both ways: buyers need authentication before the money is released, sellers need proof of dispatch. Insured, tracked shipping is not an optional extra on a four-figure frame, and packaging should assume the parcel will be dropped.

Why it matters

On FRAMEO, payment is held until authentication clears, fees are shown before publishing, and every listing links to a catalogue reference. Price history on catalogue pages shows what comparable references actually sold for, so market trends stops being guesswork. market trends is where most disputes and most missed opportunities happen, largely because both sides work from different assumptions.

How the market behaves

The eyewear market is thinner than the watch or sneaker market, so a single comparable sale carries more weight and outliers distort perception. Reference code, size, condition and completeness explain most of the spread between two listings that look identical in photographs. Scarcity beats age every time: production volume, not the decade, decides whether a reference is genuinely hard to find.

What drives the number

The most common mistake is anchoring on asking prices instead of completed sales, which inflates expectations on both sides. The second is treating condition as a single grade when buyers actually read it component by component: frame, hinges, temples, lenses. Use three completed sales of the same reference, in the same size and condition, then adjust for what is included in the box.

Common mistakes

Write down the reasoning behind a number. It makes negotiation calmer and prevents drifting during a long conversation. Photographs and documentation carry real weight: original case, cloth and receipt shift both price and speed of sale. Keep tracking numbers and shipping receipts; in a dispute they are the only evidence of how and when a piece travelled.