How to sell used eyewear at the right price

Start with exact identification

The first thing that sets your price is not the photograph, it is identification. Read the inside of the temples and record the brand, model name, reference code, colour code and the three measurements. A listing that says "brown Persol" attracts browsers; a listing that states reference, colour and eye size attracts the buyer who is hunting exactly that piece and will pay for it. In the FRAMEO catalogue, selecting the model links your listing to the correct spec sheet automatically.

The minimum photo set

You need at least eight shots: front on a neutral background, three-quarter view, inner right and left temples with legible markings, hinges opened, lenses against the light to reveal scratches or hazing, temple tips, and every defect in macro. Diffused window light beats flash, which flattens colour and hides scuffs. Photographing defects does not lower your price; it lowers returns and disputes, which cost far more than a discount.

Writing a description that sells

A good description answers five questions in order: what the piece is, its condition component by component, what is included, whether anything has been repaired or replaced, and why you are selling. Skip generic superlatives. "Hinges with no play, original lenses free of scratches in the field of vision, light wear on the temple tips" signals competence and is worth more than ten lines of enthusiasm.

Setting the price

Compare three completed sales of the same reference in the same size and condition, then position yourself. To sell within days, sit slightly below the median; if the piece is discontinued and sought after, start above it and keep negotiation open. Enabling offers typically generates more contacts, but it takes discipline to decline off-market bids without ending the conversation.

Packing and shipping

Hard case, frame folded with temples inward, cloth between the lenses, shock-absorbing fill on every side, sealed outer box. Always ship tracked and keep the receipt: in a dispute it is the only document that proves how and when the piece left.

What changes when you sell on FRAMEO

The guided listing flow requires the standard photo set and the condition of each component, so listings stay consistent and easier for buyers to compare. Payment is held until authentication clears, and fees are shown before you publish, so you know your net payout in advance.